Joint Venture Manufacturing in China : an Exploratory Investigation

International joint venture (IJV) manufacturing is important for both the Chinese economy and a large number of foreign investors. A review of the literature from both Western and Chinese researchers showed that although the purpose and advantages of IJV manufacturing in China are known, a vital aspect – operations management – has largely been ignored. Therefore, exploratory interviews with managers at six companies were conducted to investigate the operations management issues faced by IJV manufacturers in China. Four main problems were identified: the difficulty with recruiting and training suitable employees; all aspects of supplier management; problems with achieving high- quality output; and achieving an effective IJV business culture. The results have implications not only for researchers, in that they indicate where more research is necessary, but also for practitioners, since they identify the areas where IJV manufacturers are most likely to encounter problems in C

Italian and UK Manufacturing compared

Although the Italian economy has seen a steady growth in the importance of the service sector, manufacturing still plays a key role in the economy. It employs 32 per cent of the active population and accounts for about 33 per cent of the country’s gross national product. For this reason, the performance of Italian manufacturing plants relative to their international counterparts is of considerable domestic importance, as well as highly relevant for those interested in wider European comparisons and benchmarks. This article reports on a research project that looked at the performance of manufacturing plants in Italy, and in the

Collaborate to innovate

Innovation is something that many governments strive to support, in both the private and public sectors. By bridging the two sectors and creating novel partnerships, public sector expenditure can be reduced

Giving the customer a voice: A study of market research methods and their perceived effectiveness in NPD

There is a widely held view that a lack of, “…customer understanding,” is one of the main reasons for product failure (Eliashberg et al., 1997, p. 219). This is despite the fact that new product development (NPD) is a crucial business process for many companies. The importance of integrating the voice of the customer (VoC) through market research is well documented (Davis, 1993; Mullins and Sutherland, 1998; Cooper et al., 2002; Flint, 2002; Davilla et al., 2006; Cooper and Edgett, 2008; Cooper and Dreher, 2010; Goffin and Mitchell, 2010). However, not all research methods are well received, for example there are studies that have strongly criticized focus groups, interviews and surveys (e.g. Ulwick, 2002; Goffin et al, 2010; Sandberg, 2002). In particular, a point is made that, “…traditional market research and development approaches proved to be particularly ill-suited to breakthrough products” (Deszca et al, 2010, p613). Therefore, in situations where traditional techniques—interviews and focus groups—are ineffective, the question is which market research techniques are appropriate, particularly for developing breakthrough products? To investigate this, an attempt was made to access the knowledge of market research practitioners from agencies with a reputation for their work on breakthrough NPD. We were surprised to find that this research had not been conducted previously. In order to make it possible for the sample of 24 market research experts identified for this study to share their knowledge, repertory grid technique was used. This psychology based method particularly seeks out tacit knowledge by using indepth interviews. In this case the interviews were conducted with professionals from leading market research agencies in two countries. The resulting data provided two unique insights: they highlighted the attributes of market research methods which made them effective at identifying customers’ needs and they showed how different methods were perceived against these attributes. This article starts with a review of the literature on different methods for conducting market research to identify customer needs. The conclusions from the literature are then used to define the research question. We explain our choice of methodology, including the data collection and analysis approach. Next the key results are presented. Finally, the discussion section identifies the key insights, clarifies the limitations of the research, suggests areas for future research, and draws implications for managers. We conclude that existing research is not aligned with regard to which methods (or combination of methods) are best suited to the various stages of the NPD process. We have set out the challenges and our own intended work in this regard in our section on ‘further research’. Also, the existing literature does not explicitly seek the perceptions of practitioner experts based in market research agencies. This we have started to address, and we acknowledge that further work is required. Although our research in ongoing, it has already yielded the first view of a model of the perceptions of 24 expert market researchers in the UK and Denmark. Based on the explanation of these experts, the model situates a derived set of categories in a manner that reflects the way in which they are inter-linked. We believe that our model begins to deal with the gaps and anomalies in the existing research into VoC methods

Supplier base management : the contrast between Germany and the UK

Supplier base management is an important aspect of the management of manufacturing operations, as reducing the number of suppliers – the supplier base – is a key approach in many companies including the US and the UK. By having fewer suppliers, manufacturers have more time to work closely with each remaining supplier, for instance, on improving quality and product innovation. However, is this approach being adopted in Germany as fast as it has been in the UK? This paper describes research which addresses this question and which also investigates how German companies are managing contacts with their suppliers. The study was conducted in two stages. Firstly, a survey of manufacturers in Germany and the UK identified the trends in the supplier base of companies in each country. Secondly, a follow-up telephone survey was carried through with purchasing managers at a random sample of 34 German plants to identify, for example, the advantages experienced by manufacturers, which had reduced their supplier base. The findings show that German manufacturers have not reduced their supplier base by as much as companies in the UK. The second part of the research showed that German manufacturers, which have reduced their supplier base, perceive the benefits of this. However, other companies appear to have failed to take the opportunity to gain advantages from a reduced supplier base

From 'user insights' to 'user foresights' : applying video-based ethnographic narratives and user innovation in NPD

Video-based ethnographic narratives is an advanced ethnographic mode for user innovation and user foresights. This mode adopts both an emic and an etic research perspective that complement each other.User “logos”, “ethos”, “pathos” and “topos” are the antecedents for ordinary user innovation

Countering commoditization through innovation: challenges for European B2B companies

Overview: B2B companies are an important part of the global economy, and traditionally they have relied on technological capabilities to compete. Currently, the B2B sector is under increasing pressure, as many B2B companies no longer have a technological advantage, and they also face commoditization. Companies see innovation as a way to compete against these challenges. Although product and process innovation are important in B2B markets, companies need other forms of innovation such as service and business model innovation to create a differentiated offering. B2B managers’ views on the value of market research vary widely, and many are unaware that sophisticated techniques such as ethnography can effectively identify B2B customer needs. Our Commoditization-Innovativeness Matrix is a diagnosis tool that enables B2B companies to identify actions that can counter commoditization

A study of market research methods and their preceived effectiveness in NPD

There is a widely held view that a lack of, “…customer understanding,” is one of the main reasons for product failure (Eliashberg et al., 1997, p. 219). This is despite the fact that new product development (NPD) is a crucial business process for many companies. The importance of integrating the voice of the customer (VoC) through market research is well documented (Davis, 1993; Mullins and Sutherland, 1998; Cooper et al., 2002; Flint, 2002; Davilla et al., 2006; Cooper and Edgett, 2008; Cooper and Dreher, 2010; Goffin and Mitchell, 2010). However, not all research methods are well received, for example there are studies that have strongly criticized focus groups, interviews and surveys (e.g. Ulwick, 2002; Goffin et al, 2010; Sandberg, 2002). In particular, a point is made that, “…traditional market research and development approaches proved to be particularly ill-suited to breakthrough products” (Deszca et al, 2010, p613). Therefore, in situations where traditional techniques—interviews and focus groups—are ineffective, the question is which market research techniques are appropriate, particularly for developing breakthrough products? To investigate this, an attempt was made to access the knowledge of market research practitioners from agencies with a reputation for their work on breakthrough NPD. We were surprised to find that this research had not been conducted previously. In order to make it possible for the sample of 24 market research experts identified for this study to share their knowledge, repertory grid technique was used. This psychology based method particularly seeks out tacit knowledge by using indepth interviews. In this case the interviews were conducted with professionals from leading market research agencies in two countries. The resulting data provided two unique insights: they highlighted the attributes of market research methods which made them effective at identifying customers’ needs and they showed how different methods were perceived against these attributes. This article starts with a review of the literature on different methods for conducting market research to identify customer needs. The conclusions from the literature are then used to define the research question. We explain our choice of methodology, including the data collection and analysis approach. Next the key results are presented. Finally, the discussion section identifies the key insights, clarifies the limitations of the research, suggests areas for future research, and draws implications for managers. We conclude that existing research is not aligned with regard to which methods (or combination of methods) are best suited to the various stages of the NPD process. We have set out the challenges and our own intended work in this regard in our section on ‘further research’. Also, the existing literature does not explicitly seek the perceptions of practitioner experts based in market research agencies. This we have started to address, and we acknowledge that further work is required. Although our research in ongoing, it has already yielded the first view of a model of the perceptions of 24 expert market researchers in the UK and Denmark. Based on the explanation of these experts, the model situates a derived set of categories in a manner that reflects the way in which they are inter-linked. We believe that our model begins to deal with the gaps and anomalies in the existing research into VoC methods